Key event of the brand, the ABARTH DAY stood once again as an opportunity to gather out-and-out fans of the brand with the Scorpion.
It is the most important gathering of ABARTH in France and in Europe to date : with over 150 vehicles on the circuit of La Ferté Gaucher, the event was a real success for the brand belonging to the FIAT group.
For that special day, ORECA Events had organised on behalf of ABARTH France a custom-made event in order to gather the most faithful customers together but also to create a communication campaign around the brand’s DNA. The meeting allowed the brand to gather together different ABARTH owners who all share the brand’s values and to retain them by introducing some new features and latest additions.
ORECA Events was responsible for :