On May 24th, our B to B events agency organised an incentive around motorsport for Soleidad. During this fantastic day, participants met on the track of the Driving Center, at the Paul Ricard Circuit (Le Var, France), enjoyed a great weather and discovered single-seater driving with the company of Jacques Lafitte and his precious advice.
Soleidad had told us that their guests were motorsport enthusiasts, rather used to drive supercars. We thus looked for an activity that could suit them. Instead of moving away from automotive, thinking that perhaps they would be interested in doing something else, we decided to allow them to discover a new type of cars that they would not be so familiar with or would have never heard of before.
With a great figure of motorsport
35 guests were welcomed at the hospitality space of the track and listened to a briefing. Then, qualified driving instructors, together with Jacques Lafitte – famous driver who, amongst all, used to compete in Formula 1 – advised and guided them for their first experience in a bucket seat. Once safety instructions and driving principles assimilated, they took to the track while family and friends watched carefully from the side.
The morning session over, everybody went inside the Paul Ricard Circuit for a lunch at the panoramic restaurant, made private for the event. Driving activities resumed after the break, under Jacques Lafitte’s watchful eye. Our rookie drivers continued to benefit from his advice.
As the event came to an end, all participants praised the high quality of the vehicles they had driven and enjoyed for the day. True race cars, our Formula 3s are the perfect deal for an unusual and striking activity, available for all of your corporate events. Moreover, they perform particularly well on the winding layout of the Driving Center, where our seminars and incentives take place. Together with a leading figure of French motorsport, they were key to making this event a success.
Expert in motorsport, automotive and driving activities, ORECA Events has been supporting players within the automotive industry as well as enterprises across varied sectors for over 25 years, working on their brand & business issues. Relying on its history and experience, the agency can develop the right responses, ever-increasing in singularity and uniqueness, while also remaining innovative. Working fields include driving experiences, corporate events (seminars, track days, sports incentive and public relations, F1 simulator hires) logistics (hiring VIP spaces and hospitality spaces) automotive marketing consultancy.
Today ORECA Events employs 40 people full-time and organises over 150 events each year, with a turnover of 20M€. ORECA Events is a part of the ORECA Group, major motorsport player in France and worldwide for over 40 years.