The Salon Délice & Création is a B to B trade show which gathers professionals of the food industry, and most particularly caterers. For this third edition, organisers wished to find an atypical venue to host their event. It had to take place in the South-East and preferably near Aix-en-Provence and Marseille. They gave us the responsibility to deal with its logistics, ensure the coordination of all participants ahead of the event, and manage entertaining activities with driving simulators.
We suggested to organise the event within the Paul Ricard Circuit, a perfect venue for such projects considering the high standing and size of the facilities. The trade show got set up within the Mistral Hall, big hospitality space leading to the legendary Mistral Straight of the circuit. With its 1,800m² exhibition hall, it stood as the ideal place to host such an event.
The Salon Délice & Création took place in Le Castellet on May 11th and gathered over 600 people. Besides taking care of the logistics, hiring the hospitality space and managing the event thorughout the day, our agency also put in place an interactive activity to entertain visitors during the whole event.
Two ½ F1 simulators were available in the exhibition hall, supervised by our staff. Moreover, go-karting activities were also possible thanks to a partnership with the go-karting track of the Paul Ricard Circuit. Visitors of this B to B trade show thus benefited from the opportunity to enjoy a go-karting session at one of the best racing venues in France, just a few steps away from the event.
Expert in motorsport, automotive and driving activities, ORECA Events has been supporting players within the automotive industry as well as enterprises across varied sectors for over 25 years, working on their brand & business issues. Relying on its history and experience, the agency can develop the right responses, ever-increasing in singularity and uniqueness, while also remaining innovative. Working fields include driving experiences, corporate events (seminars, track days, sports incentive and public relations, F1 simulator hires) logistics (hiring VIP spaces and hospitality spaces) automotive marketing consultancy.
Today ORECA Events employs 40 people full-time and organises over 150 events each year, with a turnover of 20M€. ORECA Events is a part of the ORECA Group, major motorsport player in France and worldwide for over 40 years.