ORECA Events organised a training for Abarth’s dealerships at the Paul Ricard Circuit on 4th to 6th September 2017. 73 members of Abarth’s dealerships network, divided into two groups, took part in a two-day event including different workshops aiming to improve their sales argument for two of the brand’s main models: Abarth 124 Spider and Abarth 595.
This event included theoretical workshops and driving sessions to acquire a comprehensive experience of those cars as well as appropriate sales techniques. The Paul Ricard Circuit also had a place of honour and activities around the racetrack made the training even more enriching for participants.
Deepening theoretical and practical knowledge of the Scorpion brand
The event began with a plenary session led by a representative of Abarth France, a manager of ORECA Events and a member of the Abarth Club Alpes Maritimes/Monaco. After this presentation, participants took part in a tour of the Circuit du Castellet’s control room. They also enjoyed a taxi drive on board an Abarth 124 Spider alongside a qualified driver on the 3.8km track of the circuit. To round off the day, guests were invited to pre-dinner drinks in one of the boxes, then followed a dinner on the track. Surrounded by Abarth cars, guests were welcomed at tables set up in the run-off areas.
The second day was entirely dedicated to training Abarth dealerships network members. Divided into four groups, they participated in the different practical and theoretical activities:
This event was very successful as showed by the overall satisfaction grade of 4.84 out of 5.
ORECA Group, through its events agency, arranged that evening event, which all guests enjoyed, though most of them did not know much about the company itself to start with. They found out that ORECA Events can meet the requests of brands or businesses of all sectors.
We organise afterwork events at the Driving Center, inside the Paul Ricard Circuit, but also tailored events for all enterprises wishing to offer an incentive to their customers or partners, or a seminar to their collaborators.
Whether around driving activities or not, our events are designed and prepped with commitment and attention to detail, in order to provide high-end services to all of our clients.
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