Oreca-Events

     

Brand Activation / Corporate Events /

 

Looking back at FRAIKIN Connections Days

Corporate event

 

A multi-target event

FRAIKIN Connections Days have now come to an end! ORECA Events set up and managed this three-day brand event which gathered all those involved with the French group whether in house or not. No less than 1,000 people came to the Linas-Monthéry motor-racing track including: staff, customers, partners as well as media. This event thus had multiple goals.

The event was a way for FRAIKIN to communicate about its offering, while also reinforcing the brand’s positioning and values by introducing what was new to its offering. In order to meet their requirements, the automotive sector events agency proposed several main activities:

  • In-house convention with speeches by Board of Directors
  • Practical workshops articulated around four themes: cold chain, safety, new energies & building industry equipment, ecology
  • A 900m² ephemeral marketplace allowed guests to meet FRAIKIN’s suppliers but also to exchange around shared issues in a meeting space and restaurant lounge area.

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