Throughout the Formula 1 French Grand Prix last weekend (23rd-24th June 2018), ORECA Events was involved in two large-scale projects for Renault.
The French brand shone at home thanks to their R.S. Base Camp set up along the track and the Renault Stand within the Fan Zone of the Paul Ricard Circuit.
R.S. Base Camp, a one-of-the-kind activation for the R.S. community
The first project developed by ORECA Events was called “R.S. Base Camp”. Throughout the weekend, 120 people came to experience something unique at the long-awaited return of the Formula 1 in France.
The project resulted in the creation of two different areas:
This project allowed the French manufacturer to gather RS models owners, federating this community of people who are passionate about the brand, reflecting a strong image and values.
ORECA’s workshops got turned into a space to celebrate the event for the occasion: display of Renault’s legendary single-seater cars, meeting of the brand’s greatest names such as Alain Prost, display of RS vehicles, workshops around their Formula 1, outdoor cinema, shop and many other activities. Nothing was left to chance.
On Sunday, a true show stopper awaited Base Campers as they watched the Grand Prix from the Gold grandstand along the pit straight.
Renault Stand: reflecting the brand’s values for fans
Within the Fan Zone of the Paul Ricard Circuit, ORECA Events set up an attractive, dynamic and interactive 400m² experiential structure reflecting Renault’s values.
Throughout the weekend, 59,000 visitors came to the stand and discovered the brand via different activities: display of a Lego Formula 1 as well as Vision 2027 concept car, Lego area for kids, simulators, pit stop challenge in virtual reality, photo booth with upside down setting, prizes and goodies, Batak challenge with Castrol, autograph signing session with Carlos Sainz Jr.
This area also provided an opportunity to inform prospects with a display of the new RS range.