Automotive events /


ORECA Events will organise Alfa Romeo Giulia dealers training

Press communique


Alfa Romeo have once again decided to put their trust in ORECA Events. Following on the trainings for the “4C” and the updated “Giulietta”, our agency has once again won the new call for tenders to organise another training: an event dedicated to Alfa Romeo’s salesforce for the launching of the “Giulia”.

This May 2016, the brand’s dealers will be gathered at a unique event in Aix-en-Provence. From the Grand Sambuc circuit, technical workshops and trainings will be organised to allow participants to gain a unique expertise, based on experience, and perfect knowledge of the entire Giulia range.

At the heart of the event, the salesforce will discover the Alfa Romeo’s brand strategy and DNA, looking to assimilate the right words, suited to customers’ needs. This special time will be an opportunity to federate the salesmen and to position the brand as an important outsider on the premium segment.

To support Alfa Romeo in coming back on the premium segment is for us a true opportunity to make good use of what makes ORECA Events: creativity, rigour, passion and performance. Our clients expect our work to give them quantifiable results, that’s exactly what we deliver” said ORECA Events’s Director Pascal Gueulet.


About ORECA Events

ORECA Events has been supporting players within the automotive industry as well as businesses across various sectors for over 25 years, working on their corporate, brand & business issues. The agency designs and runs events in France and abroad, addressing all publics: in-house staff, network, final customers, and media.

Today, ORECA Events employs 40 people full-time working in three regions of the world – Asia, Europe, USA – and organises over 150 events each year. ORECA Events is a part of the ORECA Group, major motorsport player in France and worldwide for over 40 years.