Brand Activation /


Partnership between Abarth France and ORECA at the Paul Ricard Circuit

Press communique


ORECA Events continues to widen its range of offers following on an exclusive partnership agreement with Abarth France to run driving courses with the Abarth 124 Spider at the Paul Ricard Circuit.

For several years now, ORECA Events has been running driving courses for businesses of all sectors wishing to organise seminars, team-building events or incentives. Taking place at the Driving Center, within the renowned Paul Ricard Circuit, ORECA Events’s driving courses are designed around one philosophy: providing memorable experiences at affordable prices.

Looking to diversify its offering, the events agency has recently partnered up with Abarth. This partnership will allow ORECA Events to expand the variety of cars available and to offer driving courses on board the Abarth 124 Spider. This Italian convertible is a light and high-performance car which wonderfully cultivates the very essence of the Scorpion brand: driving pleasure first!

Abarth’s French dealerships will also benefit from this strategical parnership as they will be able to use the venue and organise test drives of the different models of the brand, but also host incentives, or activate the Abarth community (full days, half days or evenings) within an incredible setting.

About ORECA Events

ORECA Events has been supporting players within the automotive industry as well as businesses across various sectors for over 25 years, working on their corporate, brand & business issues. The agency designs and runs events in France and abroad, addressing all publics: in-house staff, network, final customers, and media.

Today, ORECA Events employs 40 people full-time working in three regions of the world – Asia, Europe, USA – and organises over 150 events each year. ORECA Events is a part of the ORECA Group, major motorsport player in France and worldwide for over 40 years.