Developing customer loyalty



Jazzing up ACCOR’s loyalty programme

Leader in the European hotel industry and sixth worldwide, ACCOR is active in over 90 countries with no less than 3.700 hotels which all share the same ambition: customers’ satisfaction. The brand offers an international multibrand and free loyalty programme allowing its regular clients to benefit from advantages and awards in most of the group’s hotels. As part of this programme, the brand wanted to invite 30 premium customers to enjoy a VIP day at the heart of the 24 Hours of Le Mans.

Our response


TOYOTA Racing VIP programme

In order to meet the brand’s request and to offer an exclusive programme to ACCOR customers, we relied on our active collaboration with TOYOTA Racing.


  • Paris-Le Mans journey in private bus
  • Private guide
  • Access to TOYOTA hospitality
  • Access to TOYOTA boxes
  • Discovering strategic corners
  • Tour of the pits