Oreca-Events

     

Allopneus

 

National convention for over 130 franchisees

Insight

 

Gather and motivate around the concept of performance

For their 3rd annual convention for its franchisees, Allopneus board of directors sought an exceptional location, not too far from their headquarters. They targeted the Paul Ricard circuit, temple of motorsport in France and fantastic site for performance.

This event served two purposes: firstly to communicate about the network’s future prospects, secondly to facilitate exchanges with franchisees in order to engender a real team spirit.

Our response

 

Plenary meeting at the Paul Ricard circuit and timed challenges

Our working process happened in two phases, each in relation to one of Allopneus objectives. We decided to dedicate the first day of the event to carrying the brand’s messages through a gathering that we prepared and organised in one of the circuit’s meeting rooms. On the following day, the seminar turned into something completely different, with many activities on and around the track, for the 130 guests attending: GT driving courses, timed challenges, tours of F1 facilities…

Our missions:

  • Selecting meeting spaces
  • Accommodation and catering management
  • Devising activity programme
  • Providing vehicles
  • Supplying staff: instructors and hosts

 

Outcomes

 

130

guests
attending event

 

2

event
days

 

98%

satisfaction
rate

 

54

franchisees
attending event