Oreca-Events

     

Atol

 

Incentive for franchisees network

Insight

 

Developing group dynamics

Established in 1970 as a cooperative group of opticians, Atol (l’Association des Techniciens en Optique et Lunetterie) stands as the 4th brand in the optics market in France. Their network comprises 800 stores and generates a turnover of around 400 million euros.

The board of directors of the South-East branch wished to organise an incentive day for the 40 main franchisees. They aimed to break with traditional corporate events and to engender a true team spirit around the world of motorsport.

Our response

 

A day of event without dead time

For this event, we decided to program a day with few breaks only, giving lots of time to 4 dynamic workshops: tour of the different facilities at the Paul Ricard circuit, timed slalom on board an Audi TT RS, one-to-one coaching on Audi R8 V10 and pit stop challenge. Our idea was to stir up emotions and instigate exchanges between participants.

Amongst our missions:

  • Selecting meeting spaces
  • Event branding
  • Providing vehicles
  • Supplying staff: instructors and hosts
  • Shuttle transfers
  • Catering

 

Outcomes

 

1

event
day

 

4

entertaining and playful activities

 

40

Attending
guests

 

100%

satisfaction
rate