Organising and promoting FFSA GT Championship



Suggesting new concepts and formats

Founded in 1952 the FFSA (Fédération Française des Sports Automobiles – Federation of Automobile Sport) aims to regulate and develop motorsport in France: GT, single-seater, rally, prototype, go-karting, historic and all-terrain vehicles.

In 2011, the FFSA called for proposals regarding the organisation and promotion of the French GT Championship. The main goal was to give new impetus to the federation and bring new dynamics in terms of competition.

Our response


Entertainment on and off the track!

We first intended to give the French GT Championship a new image. Good bye the FFSA super series, here comes the GT Tour! This was an important choice, we opted for a true Tour de France, travelling from track to track, just like in cycling or sailing competitions. Our main idea was to turn several cities within the same region into stopover towns and therefore to directly engage with the public.

In terms of show, we suggested new race formats, by bringing in new disciplines, such as the F4 which contributes to the revealing of talents. Beyond sheer performance, the GT Tour is a relationship marketing tool which appeals to a wide range of people, especially families. In that context, we decided to set up an activity village in partnership with insurance company MATMUT.

Finally, developing the event on European and international levels was one of main objectives for this new championship. To support that expansion, we decided to broadcast all races live not only on the internet through a WebTV that we created on Dailymotion, but also on television via Eurosport channel.

In 2016, the GT Tour will celebrate its 6th year of operation.